Public Science in Collaborative Research Centers: InsideScience

The project InsideScience experiments with new video and online means to explain complex aspects of research to and interact with a broad public. Topics are the Computational Particle Physics and Humanoid Robots. Scientists from both research fields cooperate with journalists and directors from the Center for Cultural and General Studies (ZAK) and the Public Relations and Marketing Department (PKM) at KIT in producing videos that make research comprehendible to the public. The theoretical basis provides the concept “public science” in the age of New Media. To achieve a balanced co-evolution of science and society, “public science” has to help people to understand research and to participate in social discourses.

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